Discover
Start from the audiences
Identified the four audiences and the single action each needed to take, then built the information architecture around those paths rather than around the organizational chart.
Website Development
A Website the Organization Could Finally Maintain.
An outdated site on unsupported software, with staff listings three years stale and no way for a family to find out how to get help.
Representative Engagement
This is a representative engagement — an illustrative profile showing how this CAMPBELL engagement works, what it produces, and the kind of change it creates. It is composed to demonstrate our methodology and does not describe a specific client or report a specific organization’s results.
The Situation
What Was Actually Happening.
The site had been built years earlier by a volunteer who was no longer available. Every change required an outside vendor, so changes had stopped being made. Program descriptions and staff listings were badly out of date.
Most visitors arrived on a phone, where the layout was difficult to use. Contrast and heading structure made the site hard to navigate with assistive technology.
Four audiences arrived with different needs — families seeking services, referral partners, funders, and job seekers — and the navigation served none of them well. The underlying software was no longer receiving security updates, and there was no backup routine.
The CAMPBELL Organizational Performance Diagnostic™Dimensions where this engagement found the problem
Strategy & DirectionGovernance & DecisionsPeople & CapacityPrograms / ServicesOperations & ProcessPerformance & DataSustainability & Scale
Our Approach
How We Worked It.
Every CAMPBELL engagement is delivered through the CAMPBELL 6D Method™ — Discover, Define, Design, Deliver, Demonstrate, Drive. Each step below is tagged with the phase it belongs to.
Design
Rewrite for clarity
Replaced internal terminology with the words visitors actually use, and gave every page an obvious next step.
Design
Design responsively and accessibly
Built mobile-first, with contrast, heading structure, focus states, and alternative text treated as requirements rather than enhancements.
Deliver
Rebuild on maintainable foundations
Moved to supported, actively maintained software with automated backups, current security patching, and a straightforward editing interface.
Deliver
Make it findable
Addressed page titles, descriptions, headings, structured data, and performance so the organization appeared in searches for the services it provides.
Drive
Hand it over properly
Trained staff on editing, wrote documentation for routine updates, and established an ownership plan naming who maintains what.
The CAMPBELL Model™Where this engagement sat in our problem-solving framework
ClarifyAssessMapPrioritizeBuildExecuteLinkLearn
The Drive stage of the 6D Method™ is what separates a site that launches well from one that stays current. Training, documentation, and named ownership were treated as deliverables, not as closing courtesies.
Deliverables
What the Organization Received.
- Audience map and information architecture
- Rewritten site content with clear calls to action
- Responsive, accessible design system
- Rebuilt site on supported, maintainable software
- Backup, update, and security routine
- Search visibility and performance improvements
- Staff training and editing documentation
- Maintenance ownership plan
The Outcome
What Changed.
Illustrative of the change this engagement is designed to produce.
Staff could update it themselves
Training and documentation removed the vendor dependency that had caused the site to go stale in the first place.
A usable mobile experience
Since most visitors arrive on a phone, the responsive rebuild addressed the majority of actual traffic rather than a minority.
Clear paths for four audiences
Families, partners, funders, and job seekers each had an obvious route to the action they came to take.
A site that stays current
Automated backups, active security updates, and a named maintenance owner replaced an unsupported installation with no recovery plan.
Free Consultation
Does this sound like your organization?
If you recognised your own situation here, let’s talk about it. A consultation is free, carries no obligation, and starts where every CAMPBELL engagement starts — with finding out what is actually wrong.